BestCities plans strategic course for future
After 14 years of providing the meetings industry with their professional practices and service, BestCities Global Alliance is reviewing their five year strategic plan to make for a productive future.
The plan was taken to Chicago where BestCities recently joined with Professional Convention Management Association (PCMA) to road-test key issues highlighted in the plan, through a ‘dialogue’ with a group of global meeting executives.
Aimed at identify customer insights into the future of convention and visitor bureaux as well as the importance and value of a CVB alliance, representatives from a broad range of associations were invited to participate in this free-flowing and open discussion.
Attendees were hosted by BestCities board chair, Karen Bolinger and moderated by PCMA chief operating officer Sherrif Karamat.
Discussions covered a range of issues affecting the international meetings industry including the value of convention bureaux in today’s market and the role they need to play in a vastly evolving global business climate to help associations meet their challenges.
The collaboration between PCMA and BestCities as a group was a first, according Karamat, who added he was “pleased to have a role in facilitating these discussions.”
Moving into their fifteenth year, BestCities noted they will address focus on association meetings and the support and benefits offered to an association.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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