Convention bureau executives were surprised by the hotel industry’s lack of comparative data on the MICE industry and have vowed to better communicate the benefits of business events.
The Nibbler’s story on measuring the health of the MICE Market between hotels was mentioned last week at a forum held by the Events Symposium in Sydney.
“It’s quite surprising because it’s kind of a big chunk of most hotels’ business,” Business Events Sydney CEO Lyn Lewis-Smith said.
“My personal opinion is that the hotels should be much more collaborative with their numbers,” Northern Territory Convention Bureau business events director Scott Lovett added.
The AACB has vowed to improve communication between sectors as Lovett admitted that convention bureaus were not very good at selling their story in the industry.
“Part of AACB’s charter going forward will be to make sure that people are getting the right messages and we have got some really good solid evidence,” Lewis-Smith said.
Collaboration between the hotel sector and venues was suggested as a means to grow the MICE industry.
“I don’t hold a view as to how hotels should work with convention bureaus but I have a view that it should happen,” Lovett said.
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