Business events leaders will showcase the best of the Australian industry at a trade show in Beijing this week as they look to wow Chinese event and incentive planners.
A Tourism Australia-led delegation of 13 partners in the events industry have gathered at the China Incentive, Business Travel and Meeting Exhibition (CIBTM) where they will highlight the investment being made in the sector in Australia.
Only five partners attended the event last year.
A key focus will be explaining and promoting the redevelopment of the convention and exhibition centre in Sydney’s Darling Habour, which is set to open in 2016.
Penny Lion, head of Tourism Australia’s events marketing arm, Business Events Australia, said the country is well placed to cater for the “distinct needs” of the incentive and corporate meetings market.
“In addition to the infrastructure and service features, Australia’s core strengths as an international business destination include capability for innovative team building and for delivering creative events,” she said.
“We are providing exclusive experiences for groups and in some instances are offering reward activities that have never been attempted before, as was the case with the record breaking BridgeClimb that took place as part of the recent Perfect China incentive trip in Sydney.”
The delegation in Beijing will highlight a number of key developments including the launch of Tourism Australia’s consumer website, Australia.cn, the creation of Great Golf Courses of Australia, recent investments in Brisbane’s hotels sector and China Southern’s new A380 flights between Sydney and Guangzhou which start on October 28.
Attending CIBTM from Australia are Adelaide, Melbourne, Northern Territory and Perth Convention Bureaus, Business Events Sydney, Brisbane Marketing, Business Events Cairns and Great Barrier Reef, Crown Hotels, Dockside Group, Gold Coast Business Events, Philip Island Nature Parks, PTC Express Travel and Sunlover Reef Cruises.