Far East Hospitality woos Australian market

Far East Hospitality woos Australian market
By admin

The Singapore-based Far East Hospitality Group has confirmed it will grow its focus on the Australian market as it unveiled a range of offers to stimulate interest in the brand.

At a launch on Tuesday at Sydney's Rockpool Bar and Grill, the hotel group revealed plans for a two-month campaign that offers guests free guided walking tours, free gifts worth $80 and a host of other free benefits. Also, for guests staying at any one of the group’s properties between 19 July and 18 August, the hotelier offers free shopping vouchers worth $60 that can be used at Singapore's Orchard Central shopping centre.

Far East head for sales and distribution, Kevin Peeris, said that the brand is relatively unknown by travel agents in Australia but was confident this campaign is the first step in changing that perception.

The campaign is being billed as an "experiential festival" allowing travellers to get a sense for Singapore’s varied past and cultural richness.

Far East chief executive, Arthur Kiong said: “With our unique style of Singapore-inspired hospitality, we hope that more travellers and locals can rediscover our country’s past and present.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Events

ETM scores gold at the NTIAs

Event Travel Management has struck gold. We're unsure if the company collectively shouted eureka after winning, however.

  • Destinations
  • Events

FCTG Independent launches first ever global conference with inaugural destination

FCTG’s Independent Division is launching their first ever global conference, bringing together independent travel agency owners and mobile advisors from across Australia, New Zealand, the USA, Canada and South Africa. Santiago, Chile, has been revealed as the destination for the first conference, which will take place from 1 – 4 May next year. The FCTG […]

  • Conferences
  • Destinations
  • Events
  • Exhibitions
  • Partner Content

The sunny spot to spice up your next conference

Where could this sunny spot be? If your guess was the Sunshine State then you're off to a good start.

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations
  • Events

Darwin Showcase 2023 flaunts the NT

There's no better way to lure people to the NT than a showcase. Go see for yourself how it's 'different in every sense'.