Swissotel muscles into MICE market

Swissotel muscles into MICE market
By admin

Swissotel Sydney has set its sights on the MICE market, with general manager Daniel Fueglister committed to improving its stronghold on the convention and conference sector.

Meetings and events were the driving force behind a $4 million makeover earlier this year. The hotel now features a new ballroom, pre-function room and business centre. The restaurant and in-house bar have also received a makeover.

Traditionally a corporate hotel, Fueglister explained that the renovations are part of a broader strategy to shift deeper into the MICE sector.

“I want to drive Swissotel Sydney as a MICE hotel,” he said. “Corporates are currently our most important market, but my goal is for us to be the favourite hotel for meetings, seminars and parties.”

Currently running at around 80% capacity, Fueglister remained confident the new facilities would encourage MICE business.

However, service would continue to be a strong selling point for the hotel, he added.

“Service is a critical part of our operations model, and one of the key drivers for business,” he said. “Facilities are one thing, but the soft factors are essential to bring people back.”

While the $4 million price tag has facilitated an impressive transformation of the property, hotel rooms are yet to receive a makeover. However, Fueglister insisted that room upgrades were unnecessary for now.

“There is no immediate need for us to look at room upgrades. It’s more important that we ensure the service and facilities are good rather than the individual rooms,” he said.

Swissotel Sydney will launch a number of competitive conference deals to promote the new facilities. Visit for details.

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