Corporate bookings made simpler
Serko is teaming up with Expedia in a new strategic partnership that will give Serko Online customers more choice and freedom.
The marriage means that those on board with Serko will now have the ability to search and book Expedia and Wotif branded content through Serko Online, Serko’s Online Booking Tool or OBT.
This first-of-its-kind agreement allows Serko to offer Expedia’s inventory of properties across Australia and New Zealand, including its inventory of hundreds of thousands of hotels globally using the Wotif and Expedia brands.
“This is a really exciting and important partnership for Serko,” ceo Darrin Grafton said.
“For the first time corporates will be able to book branded Expedia and Wotif content through Serko Online, marking the beginning of a major transformation in the global market for hotel rooms.
“Serko has been successfully transforming the corporate travel booking value chain since 2007, and this is simply the next evolution.”
The agreement is significant because it provides corporates access to a huge increase in inventory and rates leveraging Expedia’s supply and competitive pricing, which should translate into significant travel budget savings for corporates using Serko Online.
What’s particularly unique for the travel industry is that the Serko Online tool can be integrated with a suite of tools so that they can meet their online and offline support requirements for a corporate traveller.
“Expedia is very pleased to be part of this strategic partnership with Serko,” added Expedia’s strategy and business development director Gabriel Garcia said.
“With Expedia and Wotif branded content available through Serko Online at some very competitive price points we expect to make a significant difference in the market, continuing to position Expedia as a trusted supplier of hotel inventory to corporates across the Asia Pacific region.”
Grafton added, “With the ongoing drive for cost savings in travel programs and the changes in Health and Safety legislation in Australia and New Zealand – which requires organisations to know exactly where employees are staying – offering the ability to book Expedia inventory through Serko Online makes perfect sense for everyone.”
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