Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau

Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau
Edited by Travel Weekly


    The two-day Fiji Tourism Exchange 2024 opened with a vibrant ceremony at the Sofitel Fiji Resort and Spa in Denarau.

    A pinnacle event in the South Pacific tourism calendar, the event brings together industry stakeholders from across the globe to delve into Fiji’s tourism offerings and cultivate long-lasting business relationships.

    Acting Prime Minister and Minister for Tourism and Civil Aviation, the Hon. Viliame Gavoka, emphasised the pivotal role of tourism in Fiji’s economy and extended his heartfelt appreciation to all participants.

    “Tourism remains a cornerstone of Fiji’s economy, and the Fiji Tourism Exchange serves as a prime platform to showcase our rich culture, traditions, and amazing natural wonders to the world,” the Minister told the conference.

    “It’s heart-warming to witness such an overwhelming turnout, with even greater enthusiasm than last year. Boasting participation from over 125 buyers, 80 sellers, and representatives from 19 international media outlets, we have over 4,000 meetings scheduled!

    “We’re building upon the success of last year, and the momentum is palpable.”

    Hon. Viliame Gavoka, Deputy Prime Minister, Minister for Tourism & Civil Aviation addresses the conference.

    The Minister also shared updates on property developments, including the expansion of existing resorts and the launch of innovative hospitality ventures, highlighting growth and innovation in Fiji’s tourism sector – offering something new to visitors.

    Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa – Travel Weekly

    In his address to the FTE event, sponsored by Fiji Airways and held at the Sheraton Fiji Golf and Beach Resort in Denarau, Tourism Fiji Chair and managing director and CEO of Fiji Airways, Andre Viljoen, warmly welcomed all delegates.

    “It’s an exciting time for Tourism Fiji as we forge forward optimistically, resilient in our strategic vision to continue to build a sustainable and growing tourism industry,” he said.

    “Through close collaboration with our stakeholders and partners, we place significant emphasis on optimizing the value of visitor expenditure, enhancing yield, and introducing new experiences into the market.”

    Tourism Fiji CEO Brent Hill expressed optimism regarding the opportunities that the Fiji Tourism Exchange will offer.

    “We recognise the potential of our event to facilitate meaningful engagement,” Hill said. “As we move forward, it’s evident that our tourism landscape is evolving. Our tourism industry is strong, performing incredibly well, positioned for further growth, and our country is well prepared to take on the challenge. We eagerly anticipate the exchange of ideas and the forging of lasting partnerships during this event.”

    An anticipated 550 delegates, including tourism operators, international buyers, and media representatives from around the world, were expected to attend the two-day conference, up 10 per cent on last year’s figures.

    About 550 delegates were expected to attend the two-day conference.

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