International nightlife and restaurant brand Hyde is set to relaunch renowned bar Hacienda Sydney later this month.
Situated in the Pullman Quay Grand Sydney Harbour, the South American-inspired vista bar will relaunch as Hyde Hacienda Sydney Bar + Lounge on 15 November 2019.
The relaunch follows Accor’s acquisition of a 50 per cent stake in lifestyle hospitality group SBE, and marks Hyde’s third Aussie location.
Hyde Hacienda Sydney Bar + Lounge will focus on “superior” table service, private booth hire, weekend DJs, bar theatrics, exclusive events packages and a premium beverage offering, according to the company’s announcement.
The relaunched bar will cultivate a new and refined identity, while building on the original vintage vibe inspired by 1950s Miami hotels and the lux-yet-playful ambience it’s known for.
The new lounge area will increase the seating capacity, with Hacienda’s floor-to-ceiling windows framing the stunning view overlooking Circular Quay and Sydney Harbour Bridge.
Hyde Hacienda Sydney Bar + Lounge will introduce a new, unique cocktail menu developed in collaboration with Tim Philips-Johansson (Sweet&Chilli), and its revamped food menu – led by newly appointed executive chef Steven Hartert – will combine fresh local produce with South American influences to create dishes that are ideal for sharing.
Sam Nazarian, founder and chief executive of SBE, said: “I am very excited to announce that in such a short period we are announcing our third opening of the Hyde brand in Australia.
“I want to thank Simon McGrath and his team for their continued trust in us, and the incredible work they have done to launch Hyde in Australia. This is just the beginning of our international expansion of our brands globally in collaboration with our partners at Accor.”
Accor’s chief operating officer for the Pacific, Simon McGrath, said: “Following the success of our newly launched Hyde Paradiso on the Gold Coast and Hyde Perth Kitchen + Cocktails in Perth, we’ve decided to rebrand our iconic Hacienda Sydney to Hyde Hacienda Sydney Bar + Lounge.
“Hyde will bring a new level of energy, excitement and sophistication to Sydney’s sought-after CBD nightlife, creating a new era of hospitality for domestic and international guests.”