Innovation agenda highlights role of business events: AACB

Innovation agenda highlights role of business events: AACB
By admin


The Association of Australian Convention Bureaux has highlighted the tole of meetings and exhibitions in Australia’s “ideas boom” as it welcomed the National Innovation and Science Agenda.

AACB chief executive Andrew Hiebl described the program as a “crucial step” in Australia’s transformation into a knowledge economy.

“Wherever fine minds meet, ideas are exchanged and business is done. Whether a major convention, conference or seminar, meetings are where knowledge happens,” he said.

“If we are to foster innovation in the industries of tomorrow, the business events sector stands as a partner with the federal government to help make meetings of minds.

“The next wave of industries, from biotechnology and medicine to advanced manufacturing and information technology relies on the exchange of ideas.”

Hiebl referred to a 2014 Deloitte Access Economics report which found that the business events sector “augments economic activity well beyond directly-measurable metrics.” Knowledge creation, exchange, innovation and investment were all shown as areas which benefit from  business events.

“The federal government has already recognised the significant trade and investment potential that the business events sector brings Australia through the release earlier this year by trade minister Andrew Robb of the Austrade and Tourism Australia joint Attracting Business Events to Australia framework,” Hiebl continued.

“What we see in this week’s $1.1b National Science and Innovation Agenda is further recognition of science, technology and medicine as drivers of real economic growth into the future”.

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