MCEC launches virtual offering in the face of new event era

The future is now, with Melbourne Convention and Exhibition Centre (MCEC) launching a virtual event offering to help customers connect with their audiences in uncertain times.

MCEC will begin providing elevated virtual experiences – including ticketed online events, corporate launches, large scale conferences and even virtual gala dinners – with high production values to match.

As part of the offering, MCEC has invested in purpose-built studios that allow for scalable events – from a more intimate fireside chat, to a panel discussion of up to six presenters.

There is also the capacity to host live-streaming across multiple spaces that allow for a hybrid of virtual and in-person events for when restrictions ease.

MCEC chief executive Peter King said virtual or hybrid events will play an important part in the future of the events industry.

“While we can’t meet in person or use our studios under current restrictions in Melbourne at the moment, we’re offering our customers solutions on the other side of our city’s Stage 4 restrictions,” he said.

“Even when we are able to come together in-person, virtual will give customers access to new audiences and audience-insights, while making it easier for international delegates and presenters to take part.”

The news comes as Stage 4 restrictions continue to remain in effect in Melbourne, with an end date expected for midnight Sunday 13 September 2020.

As such, bookings for MCEC’s virtual event offering and studios are only available beyond this date.

Moreover, the news comes shortly after the convention and exhibition centre’s inaugural ‘unconventional ideas’ event, where more than 100 industry leaders took part in virtual idea generation hackathon.