Melbourne Convention Bureau announces four major incentive travel events

Melbourne Convention Bureau announces four major incentive travel events

Melbourne Convention Bureau is heading towards closing the 15/16 financial year as one of the strongest incentive years on record, following the announcement of four major incentive travel group wins for the state.

Karen Bolinger, CEO, Melbourne Convention Bureau (MCB) announced said “we have achieved a 42 per cent increase in incentive travel business secured on last financial year, and the year isn’t even over yet,”

MCB has had a flying start to 2016 securing considerable incentive wins for Melbourne. These incentive travel programs will inject an estimated $50.3 million into the Victoria economy and attract in excess of 9,500 delegates over the next two years and will include:

  • China Life Insurance 2016
  • Taiwan Life Insurance 2016
  • Perfect China 2017
  • AIA Hong Kong Insurance 2018

Ms Bolinger said that Perfect China 2017 is a major coup for Victoria and Melbourne.

“Perfect China will be one of the largest incentive travel reward groups in Victoria, and will bring 6,000 delegates to our city and regional areas, contributing $33.4 million to the economy.”

Delegates will arrive in stages in June 2017, for a five-day program.

“Thanks to our ‘Team Melbourne’ collaborative approach, commitment to developing the perfect itinerary and the city’s ability to host a group of this size, Melbourne was chosen as the ideal location for Perfect China,” Ms Bolinger said.

The AIA Hong Kong Insurance, China Life Insurance and Taiwan Life Insurance groups combined will contribute $16.9 million to economy and bring 3,650 delegates to the state.

“Voted as the world’s most liveable city for five consecutive years Melbourne is a clear stand out as an incentive travel destination. We have endless attractions, a thriving shopping culture, ease of access to regional areas, stable economy and a safe and friendly city.

MCB collaborated with hotels, attractions, venues, retail and food and beverage partners, to assist in securing the wins.

 

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