Melbourne football kicks off in Alice Springs

Melbourne football kicks off in Alice Springs

The AFL’S Melbourne Football Club took its inaugural Commercial Partner Conference to Alice Springs in late May.

Forty delegates participated in the two-day event which incorporated a golf day welcome, business workshops and sessions at the Alice Springs Convention Centre.

An exclusive dinner at the Alice Springs Telegraph Station and front row seats at the Melbourne versus Port Adelaide game played at the Alice Springs Traeger Park ground topped off the experience.

A bonus surprise activity saw the group decked out in New Balance attire to undertake an exclusive training session with Melbourne Football Club (MFC) coach, Paul Roos.

Conference attendees included senior management of the MFC and a number of the Club’s corporate partners, including AHG, China Southern Airlines, Haymes Paint, IG, BioCeuticals, Hertz, Tyrrell’s Wines, The Duke, Victor Sports, Akambo, New Balance and New Age Caravans.

Speakers at the conference included MFC ceo Peter Jackson and Tourism NT ceo, Tony Mayell.

The MFC conference included golf at the Alice Springs Golf Club

The MFC’s chief commercial officer George de Crespigny praised the event as a great business opportunity.

“The conference in Alice Springs was a huge success,” he said.

“Everything about the location is unique, so not only does it provide a great platform for new thinking and concept development, but it also delivers a very enjoyable personal experience.”

The conference programme was designed to raise awareness of both the NT and the MFC’s brand strategies, to strengthen the overall MFC sponsor platform and also enhance the partners understanding of AFL economics and corporate culture.

Activities stimulated beneficial B2B networking amongst the influential corporate partner delegates.  These included a highly successful ‘speed-dating’ style session which encouraged cross-marketing and potential development of new partnerships.

The conference also enabled interaction with the local Alice Springs business community and provided insights into the impressive capability and capacity of Alice Springs as a Business Events destination.

With delegates staying at the adjacent Lasseters, an al fresco private dinner was held that evening on the deck of Tali, the hotel’s new restaurant, which features contemporary Australian cuisine with a hint of the Outback.

After a full day of conference sessions at the Alice Springs Convention Centre, the group went off-site for their Friday evening function to dine under the stars at the historic Alice Springs Telegraph Station, located just minutes from the heart of town.  Additional activities included camel rides and a special ‘meet & greet’ from a wedge-tail eagle and dingo puppy from the Alice Springs Desert Park.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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