Sunshine Coast sets sights on Asian incentives

Sunshine Coast sets sights on Asian incentives
By admin

The Chinese and Korean markets are firmly within the sights of the Sunshine Coast as it seeks to grow its conferencing and incentives business.

The destination earlier this month attended the Business Events Australia North Asia Showcase in China and South Korea where it built on earlier trade missions and meetings with Sydney and Melbourne-based inbound operators.

Although the markets are still emerging, chief executive Simon Ambrose is confident of their potential – particularly with smaller incentive groups.

“Our Business Events team reported a much higher level of interest this year during their visit to China and South Korea,” he said.

“This was the second year the team attended the North Asia Showcase, and combined with all the work our inbound team, there is now a growing recognition of the Sunshine Coast as a venue for incentives and conferences.”

Ambrose highlighted the area’s drawcards as its access to two airports, well-known attractions such as Australia Zoo and Fraser Island, its gold courses and range of natural attractions.

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