Leisure Time Group acquires Auckland-based event management company
Leisure Time Group has grown its family of brands specialising in travel and events across New Zealand and Australia with the acquisition of Lime & Soda.
The full-service creative event management company’s offering includes conferences, team building, corporate events, festivals, event styling, and event concepts.
Scott Mehrtens, managing director of Leisure Time Group, said the acquisition of Lime & Soda will strengthen the group’s business events division and enable an even broader range of creative event offerings for international and local clientele.
“Lime & Soda perfectly complements our overall events and MICE offerings, enabling us to provide stronger and focused resources for our event clients,” he said.
“Our acquisition of Lime & Soda may appear to come at an unusual time with the country currently in COVID-19 lockdown, but we’ve been working on this for some time, and while we’ve had to postpone some imminent events, it’s really exciting to see the high level of enquiries we are receiving for events to be held later in the year.
“This investment adds to our capacity, geographic presence, dedicated events staff, and enables us to support increasing numbers of event and incentive enquiries and workload.
Lime & Soda’s previous business owner, Debra Dufty, has joined Leisure Time Group to lead its events and MICE team with immediate effect.
“It’s very exciting to be working now as part of a larger team including experienced and passionate event and travel professionals,” Dufty said.
“The strengths and knowledge within our team help us create and deliver fun and creative event solutions for our clients.”
Leisure Time Group operates five other brands including Leisure Time Tours, Travel Time South Pacific and Vokali.
Featured image credit: iStock/ajcasanova
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Debra Dufty Leisure Time Group Lime & Soda Scott MehrtensLatest News
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