Destination Marketing Services (DMS) welcomed a bumper crowd to its Sydney workshop last week, attracting over 100 PCOs and incentive planners from across the state.
Marking a record attendance for the annual event, industry professionals connected with more than 25 international Destination Management Companies (DMCs), including new representatives from Spain, Portugal and The Netherlands.
Industry heavyweights from Asia and India also returned to the ranks this year, joined by representatives from South Africa the US and Asia Pacific.
In an exclusive interview with The Nibbler, representatives from India confirmed that the country has seen a 30% reduction in MICE business over the past 12 months.
“We are seeing less people coming to India because more people are going to Europe and the US to take advantage of the strong Australian dollar,” Cox & Kings spokesperson Khaver Ali Khan said.
Spain, meanwhile, has seen a surge in group and incentive travel from Australia, with the strong Aussie dollar again the culprit.
“Group bookings are one of our major markets, but conferences and groups are really gaining traction because of the good value for money in Spain at the moment,” Incoming Services representative Elisabeth Martinez said.
"There is now a lot more product for groups and incentives, and more Australians are travelling to Spain because their dollar is now worth so much more.”
DMS held its second workshop session in Melbourne on Monday, attracting 130 guests in the lead up to AIME 2013.
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