EEAA adds a new resource to its toolkit

EEAA adds a new resource to its toolkit
By Hannah Edensor


The Exhibition and Event Association of Australasia (EEAA) has released a comprehensive calendar for your busy diaries.

The resource, found in the Power of Exhibitions toolkit, is a calendar of new events organised and/or hosted by EEAA Members.

The 2015 Calendar of Trade and Consumer Exhibitions and Events lists hundreds of trade and consumer shows held at venues across the country, and is available as a business planning tool for the industry, showcasing what’s on where.

EEAA chief executive Joyce DiMascio said the events calendar is one of the most popular resources on eeaa.com.au and the new publication would complement the real-time online version which is updated by Members.

“Knowledge is powerful when you are trying to grow your business,” she said.

“One of the benefits of being in the Association is that we support our Members with the promotion of the year-round calendar of their events. It also helps venues and suppliers identify “what is on where” and pitch their services.”

“The calendar is also a compelling advocacy resource for the Association. We are sharing it with our stakeholders especially with agencies like Austrade and Tourism Australia, as we continue our efforts to showcase the breadth of opportunity presented by the exhibition and event sector.”

EEAA Event Calendar Cover

DiMascio said the Association was very pleased that the recently released Business Events Council Report produced by EY, The Value of Business Events to Australia, showed the importance of exhibitions in the overall business events sector.

“We need a business events sector that can grow and prosper across all areas – including exhibitions. Expos are marketing initiatives that directly enable business to be done in key sectors of the Australian economy,” she added.

“The Business Events Council of Australia (BECA) study showed that exhibitions attracted 65,000 exhibitors – these are all companies engaging with their customers in real time, doing real business.

“The total direct expenditure from exhibitions was $3.1 billion in 2013-14. These events contributed direct value add of $1.5 billion and generated over 21,000 full time equivalent jobs. These are impressive numbers.”

The report also showed the power of exhibitions to stimulate the visitor economy, with 9.3 million visitors attending shows in 2013 -14.

“The data is compelling, it’s timely and it’s critical that anyone who works in business events use this report to communicate the value of our work,” DiMascio said.

“It’s a key to changing the narrative about the power of business events.”

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