Incentive groups choose Victoria

Cars driving on highway interchange in Melbourne, Australia

Melbourne Convention Bureau (MCB) has secured two new incentive groups arriving in February, with nine groups already confirmed to visit this quarter, driving 1,265 visitors to regional Victoria as part of their itinerary.

MCB chief executive Julia Swanson said the arrival of these incentive groups is encouraging for the Victorian visitor economy following the unprecedented bushfire season across Australia.

“As a part of Visit Victoria, we are working as one team together with our industry partners, Business Events Victoria and Business Events Australia, to reassure our business event clients and delegates that most parts of Victoria are not affected by the bushfires,” she said.

There are many regions within Victoria that remain unaffected and will continue to offer visitors tourism experiences including Ballarat, Bendigo, the Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, Dandenong Ranges, the Grampians, Daylesford, Geelong and the Bellarine Peninsula, the Murray region, and West and South Gippsland, including Wilsons Promontory.

Swanson said MCB’s priority is in supporting the industry to rebuild Victoria’s reputation as a safe and vibrant tourism destination.

“We are continuing our efforts in the corporate, incentive and meetings space with its attractive short-lead time to support local tourism operators and stimulating local economies,” she said.

“The best way to help is by visiting regional Victoria. International delegates spend an average of $1,019 per day filling hotels, tourist attractions, local shops, and cafés.”

Image: iStock/tsvibrav

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