Kiwis get hot for the Sunshine Coast
The New Zealand market is looking positive for Business Events Sunshine Coast on the back of a significant increase in direct flights from Auckland.
BESC headed across the Tasman to capitalise on the air boost, which includes the launch of flights over the summer season for the first time, by attending this year’s Pacific Area Incentives and Conferences Expo (PAICE), held in Auckland. It was joined by Novotel Twin Waters Resort, Oaks Oasis and Beyond Experiences.
The comparatively strong dollar and a “buoyant” economy are also good signs for the market, according to BESC manager Tiffany Bower.
“On the whole the New Zealand market is looking for unique incentive experiences so they were interested in the recently launched Great Beach Drive product, beachfront and unique dining options, food, wine and wellness activities,” she said.
“They were also keen to learn about product beyond the traditional coastal destinations they know already.”
First time industry trade show attendee, Emily Mills, from Beyond Experiences was particularly impressed with the reactions she received from the 200+ delegates and officials.
“Having only launched Beyond Experiences this year, I was looking for marketing opportunities that allowed me to engage in the inbound tourism industry and provide direct access to buyers that were interested in corporate travel to Australia,” she said.
“Being so new in the market, PAICE provided the perfect first stage to enter the international market. Overall the response from the New Zealand market was positive once they were informed about Sunshine Coast’s location and access, as well as all the hidden gems the region has to offer.”
Image Caption – From left to right: Reno Verikakis (Oaks Hotels & Resorts), Tiffany Bower (BESC), Emily Mills (Beyond Experiences), Rebecca Maitland and Mark Gurd (Novotel Twin Waters Resort).
Email the Travel Weekly team at traveldesk@travelweekly.com.au
BESC business events sunshine coast New Zealand PAICE Sunshine Coast Tiffany BowerLatest News
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