Aus gets business events push with new manager

Aus gets business events push with new manager

From July 1, Jenny Aitken will take up a new role in the Tourism Australia New Zealand office as country manager for NZ.

Looking after the business across the ditch, Aitken will bring a renewed responsibility on driving business events arrivals for Australia.

This development will provide a greater focus on this high yield sector, and provide the New Zealand business events industry with an experienced senior manager who will help to drive consideration for Australia and develop conversion pathways.

Aitken is an accomplished strategic business leader and successful senior marketer, with more than 30 years of experience in tourism under her belt.

Her previous experiences encompass both public and private sector organisations with leading international brands including Avis Budget Group and Club Med.

“Australia performs highly as a safe, beautiful inspirational destination for the business events market,” Aitken said.

“I’m really looking forward to developing even stronger relationships with our key industry partners in New Zealand and helping to grow the business events market for Australian tourism.”

New Zealand is the largest inbound market for Australian tourism in terms of total visitor arrivals and the third biggest market in terms of expenditure.

More than 1.2 million visitors had crossed the Tasman to visit our shores as of end of September 2014, of which business event arrivals accounted for 17% during this period.

In terms of expenditure, the NZ market contributed AU$279 million in business events spend – 12% of the total AU$2.4 billion generated.

Aitken will be pivotal to ensuring that awareness of Australia’s ability to deliver innovative events with successful business outcomes remains top of mind for the New Zealand market.

Latest News

  • Events
  • Hotels

SKYE Suites gets behind Australian Fashion Week, partners with Shark Beauty

SKYE Suites has partnered with IMG, the owner and operator of Australian Fashion Week (AFW) as the official accommodation partner for the fourth year in a row. This year SKYE Suites will again host international fashion buyers, designers, and models and are delighted to have Shark Beauty, an innovator in the personal care industry with their […]

  • Aviation
  • News

Profile: Delta CEO Ed Bastian

Bastian says the airline business isn't for the faint hearted. We're sure Alan Joyce would agree!