Luxperience adds dedicated MICE program

Luxperience adds dedicated MICE program
By admin


Luxury travel trade show Luxperience will this year introduce a "condensed" program specifically targeted at corporate event organisers and MICE trade buyers.

The Corporate Connect Program will give executive assistants and personal assistants exclusive access to the exhibitors on the show floor for a period of time, kicking off with a hosted lunch on Wednesday.

During the meal, they will be introduced to the latest luxury and experiential travel trends by speakers including Emma Scott of creative agency Tiny Hunter, Harris Meitanus from entertainment agency Apples and Pears and also Anne Biging from Healing Hotels.

Luxperience chief executive Lindy Andrews described the program as a first for the show, which is entering its third year.

“We have listened to our delegates’ needs and, for the first time, decided to add an exclusive event for our corporate buyers,” she said.

“We’re doing this to provide our exhibitors with even more exposure to key buyers at an intimate business exchange, and to provide our time-poor local corporate buyers a more intensive business opportunity.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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