The Big Cheese with Exhibition & Event Association of Australasia general manager Joyce DiMascio

The Big Cheese with Exhibition & Event Association of Australasia general manager Joyce DiMascio
By admin


a

Email the Travel Weekly team at traveldesk@travelweekly.com.au

The Big Cheese with Exhibition & Event Association of Australasia general manager Joyce DiMascio

The Big Cheese with Exhibition & Event Association of Australasia general manager Joyce DiMascio
By admin


The great thing about my job is… Clear brief and strategic focus, strong Board, committed competent team and members who are becoming increasingly engaged in the work of the EEAA.

The challenge for industry is… Adapting to change throughout the length and breadth of the industry – looking for opportunity in changing market conditions. To keep the “live event” a vibrant marketing channel that delivers results for exhibitors and an experience for visitors they can’t get anywhere else.

My greatest achievement is… This sounds simplistic but my greatest achievement is that I get very energised by getting things done. “Passive” is not in my behavioural DNA!

The biggest thing in MICE this year will be… There are a range of issues – competition from other destinations will continue to be strong in the meetings and incentive market, declining margins and shorter lead times.

In the exhibition and events market the impact of the closure of SCEC will require organisers to work very hard to sure up their events for 2013 – 2016 in different locations. There is also continued pressure selling space in some of the traditional shows especially in retail  and excitement around newer shows like on-line retailing, sustainability and spin-off events from the TV lifestyle shows.

I try to relax by… Gym, swimming laps, cooking for family and friends, going to live music gigs.

I don't understand why… People don’t see the glass is half full.

Currently the album playing on my iPod is… Eva Cassidy, Songbird.

My favourite venue is… If I answered that question, I’d be jumped on from a very tall height! I love all my members’ venues.

I am scared to death of… Lightning.

I can't live without… My camera and  notebook – for pictures and word. The original Margaret Fulton cookbook that Mum gave me when I was 18…the basic recipes are the foundation to most of my cooking. And, of course, my beads and scarves.

Blackberry or iPhone… iPhone.

I really wish I had… Blonde hair, more height and less chubb! Highly aspirational…but I’m working at it! In reality – I have everything I want. I’m happy with what I’ve got.

If I could invite four people to a dinner party, they'd be… Nelson Mandela, Barack Obama, Paul Keating and Mary Magdalene.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News