Starwood Hotels & Resorts is forging ahead with its ambitious plan to open 500 hotels by 2015, with 30 Sheraton hotels in the pipeline over the next 12 months.
Fifteen new hotels are slated to open across China as the hotel group looks to extend its grasp in the Asia Pacific and increase its network to 80 properties by the end of 2015.
New properties will also open in emerging markets including Latin America, the Middle East and Turkey.
Sheraton global brand leader Hoyt Harper explained that the developments were part of a broader strategy to tap into emerging markets to maximise growth potential.
But he stressed that Sheraton would continue to focus on traditional markets as the Starwood group anticipates “record-breaking growth” in the lead up to 2015.
“[Sheraton’s] early entry into markets around the world is continuing to pave the way for future growth,” he said. “The quality of the Sheraton hotel portfolio and pipeline is the strongest it has ever been and we look forward to ongoing expansion in both emerging and developed markets.”
Sheraton will open four new hotels in Saudia Arabia, two properties in Turkey and three in Latin America over the next 12 months. It will also rebrand hotels in a number of key cities throughout the US.
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